Zag

English, Marty Neumeier, 2006
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Product details

"When everyone zigzags, go straight ahead," says Marty Neumeier in this fresh take on brand strategy. ZAG follows the ultra-clear whiteboard overview style of the author.

Key specifications

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Marty Neumeier
Year
2006
Number of pages
192
Book cover
Paperback

General information

Item number
7661436
Publisher
Pearson Studium
Category
Reference books
Release date
28.9.2006

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Marty Neumeier
Year
2006
Number of pages
192
Edition
1
Book cover
Paperback

Product dimensions

Height
203 mm
Width
137 mm
Weight
314 g

Package dimensions

Length
20.70 cm
Width
14.30 cm
Height
0.60 cm
Weight
215 g

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Warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

Source: Digitec Galaxus
  • 48.Kohlhammer
    0.2 %
  • 48.O'Reilly
    0.2 %
  • 48.Pearson Studium
    0.2 %
  • 48.Reclam
    0.2 %
  • 48.rororo
    0.2 %

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  • Pearson Studium
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Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Digitec Galaxus
  • 80.Beltz & Gelberg
    1.6 %
  • 80.Nikol
    1.6 %
  • 80.Pearson Studium
    1.6 %
  • 83.Campus
    1.7 %
  • 84.Brunnen
    1.9 %
Source: Digitec Galaxus