Facebook, Twitter et les autres

Out of 3.7 billion internationals in the world, 2.7 billion are connected via social networks. Whether it's your clients, employees, friends, fans, or even administrators, the whole world is present. How can you integrate social networks into your business strategy? How can you identify new trends and needs among all the uses? What are the most effective networks for your company?

In this book, which has become a classic of the genre since its first edition in 2010, Christine Balagué and David Fayon explain with concrete examples how networks can be most effective for your company. They emphasize that social networks are a powerful vector for communication, collaboration, innovation, and value creation. They provide you with the keys to better use them to communicate about your brand, generate buzz, innovate, create partnerships, recruit collaborators, develop your presence, analyze data, or even introduce new tools that create value.

This new edition focuses on the rapid development of technologies (smartphones, geolocation, etc.) and their impact on the constant transformation of networks, as well as on emerging players such as Snap and Prisma, and the growth of Instagram and LinkedIn, which has become the reference point for the world of work. New interviews with web experts will enrich the reflection on the future of social networks in society.