Packaging design

Product packaging is much more than a functional container made of glass, cardboard, or plastic that envelops and protects its contents: it is the face of the product, the first contact between it and the consumer. The packaging design must attract attention through shape, color, and layout, represent the contents, and entice the consumer to make a purchase. It is an integral part of the product image and becomes a carrier of brand identity itself. This volume presents the most attractive and innovative packaging solutions and design concepts of today for solid and liquid products, as well as milestones that, like the sculptural Coca-Cola bottle, have achieved cult status and are regarded as design icons. Contents include: Food, Beverages, Body Care, Special, Leisure.