How Brands Grow 2 Revised Edition

English, Bryon Sharp, Jenni Romaniuk, 2021
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Product details

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

Key specifications

Language
English
Book cover
Hard cover
Author
Bryon Sharp, Jenni Romaniuk
topic
Economy & Law
Subtopic
Marketing
Year
2021
Number of pages
256
Item number
37877620

General information

Publisher
Oxford University Press
Category
Reference books
Release date
21.12.2021
Sales rank in Category Reference books
186 of 790443

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Bryon Sharp, Jenni Romaniuk
Year
2021
Number of pages
256
Edition
2
Book cover
Hard cover
Year
2021

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
235 mm
Width
162 mm
Weight
520 g

Package dimensions

Length
24 cm
Width
16.60 cm
Height
1.30 cm
Weight
519 g

30-day right of return if unopened
24 Months Warranty (Bring-in)
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