Overload

The amount of content available in media, entertainment and social media is growing at an unprecedented rate. And it is all set to increase. By 2026, it is estimated that over 90% of content will be of synthetic origin and produced with the help of artificial intelligence. This not only brings challenges in terms of the amount of content, but also serious questions about authenticity and genuineness. In addition to users being overwhelmed by the sheer volume, there are also questions about authenticity, truth and relevance: What is a trustworthy message? What is a real photo or video? Which sources can I trust? How can we regain our sovereignty in the face of this flood of content? This book explains the unstoppable growth of content in an understandable way and shows how we can maintain an overview, find trustworthy sources and utilise this development for our professional and personal benefit.