Running Lean

With a proven system, step by step to a successful business model

Condensed and tested practical know-how for founders and anyone looking to develop innovative products. It brings together approaches such as Lean Startup, Business Model Design, Design Thinking, and Jobs-to-be-Done into a systematic process for product development. This is a volume in the recognized Lean series, with a foreword by Eric Ries.

Today, we develop more products than ever before, but most fail—not because we can't finish the product, but because we waste time, money, and effort developing the wrong product. What we need is a systematic process to quickly test product ideas and significantly improve our chances of success. That's the promise of "Running Lean."

Ash Maurya outlines in his practical guide a proven strategy that helps companies achieve product-market fit—satisfying relevant demand with a new product. You will learn about the ideas and concepts of various innovation methods such as Lean Startup, Business Model Design, Design Thinking, and Jobs-to-be-Done. Ash offers innovation-driven companies the "Continuous Innovation Framework": a concrete action framework to ensure continuous innovation in product development. In his book, he traces the journey from the initial vision to a functioning business model.