Operatives Marketing kompakt
German, Bettina Graber Lipensky, Daniel Steiner, 2018Only 4 items in stock at third-party supplier
Product details
This work provides a comprehensive description of all marketing instruments. The schematic representations of the instruments help to connect the various aspects of modern marketing, recognize their interdependencies, and effectively apply the marketing mix in operational areas. A strong emphasis is placed on integrated communication. A highly relevant online communication section and exercises on all topics complete the volume.
Suitable for:
- Teaching material in adult education
- Reference work in practice.
Book type | Adult education |
Language | German |
Author | Bettina Graber Lipensky, Daniel Steiner |
Number of pages | 532 |
Book cover | Paperback |
Year | 2018 |
Item number | 15687225 |
Book type | Adult education |
Language | German |
Author | Bettina Graber Lipensky, Daniel Steiner |
Year | 2018 |
Number of pages | 532 |
Edition | 1 |
Book cover | Paperback |
CO₂-Emission | |
Climate contribution |
Height | 260 mm |
Width | 190 mm |
Weight | 653 g |
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