Operatives Marketing kompakt
German, Bettina Graber, Daniel Steiner, 2023More than 10 pieces in stock at supplier
Product details
This work provides a comprehensive description of all marketing tools. The schematic representations of the instruments help to connect the various areas of modern marketing, recognize their interdependencies, and effectively apply the marketing mix in operational contexts. A strong emphasis is placed on integrated communication. A highly relevant section on online communication and exercises on all topics complete the volume. It can be used as a teaching resource in adult education and as a reference work in practice.
Book type | School textbook |
Language | German |
Author | Bettina Graber, Daniel Steiner |
Number of pages | 294 |
Book cover | Paperback |
Year | 2023 |
Item number | 32971022 |
Book type | School textbook |
Language | German |
Author | Bettina Graber, Daniel Steiner |
Year | 2023 |
Number of pages | 294 |
Edition | 2 |
Book cover | Paperback |
CO₂-Emission | |
Climate contribution |
Height | 260 mm |
Width | 190 mm |
Weight | 656 g |
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