Open-Source-CRM für KMU

Companies that want to work customer-oriented or become more customer-oriented in the future will soon reach the point where they need to deal with CRM - Customer Relationship Management. To better respond to the wishes and needs of customers, a lot of information about the customer is required. For the bundling, structuring, and evaluation of this data, software-based CRM systems have been in use in large companies for some time. These systems enable a centralized storage of customer data, allowing all authorized personnel within a company to access the same current data from different workplaces. Small businesses, in particular, often face the problem that customer-relevant information is lost during employee changes. The causes for this are often found in the data management of the respective employees, such as disorganized paperwork or different address books. Many providers of CRM systems have recognized this issue and offer CRM solutions for medium-sized and small businesses as well.