Online Visual Merchandising

German, Ivo Velinov, Hristo Katrandjiev, 2014
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Product details

The book "Online Visual Merchandising" offers a comprehensive analysis of the principles and techniques of visual merchandising in online retail. In recent years, online retail has experienced remarkable growth, leading to an increased need to optimize the presentation of products in digital environments. Authors Hristo Katrandjiev and Ivo Velinov examine the specific elements of Online Visual Merchandising (OVME) for clothing stores on the internet. The book pursues three main objectives: identifying and systematizing the OVME elements, classifying clothing stores based on these elements, and optimizing OVME for specific target audiences. This scholarly work represents an important step in the development of a well-founded theory of Online Visual Merchandising and is aimed at professionals in online retail, marketing, and design, as well as students.

Key specifications

Language
German
Author
Hristo Katrandjiev, Ivo Velinov
Book cover
Paperback
Year
2014
Item number
55569070

General information

Publisher
Lap Lambert Academic
Category
Reference books
Release date
4.3.2025

Book properties

Language
German
Author
Hristo Katrandjiev, Ivo Velinov
Year
2014
Book cover
Paperback
Year
2014

Voluntary climate contribution

CO₂-Emission
Climate contribution

30-day right of return if unopened
24 Months Warranty (Bring-in)

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