Online Shopping and Luxury Goods

The book "Online Shopping and Luxury Goods" by Caterina Rossin Cole offers a comprehensive analysis of current trends in online shopping, particularly in the luxury fashion sector. In an era where smartphones are ubiquitous and online purchases have become the norm, the author examines the future of brick-and-mortar retail for luxury goods. The study highlights the challenges faced by physical stores and analyzes whether the in-store shopping experience will remain viable in the near future or be replaced by online alternatives. Additionally, it compares the purchasing tendencies for luxury fashion across various countries, especially Italy, the UK, and China, to identify cultural differences and similarities. This research is particularly relevant for professionals and enthusiasts in the retail and fashion industries.