Online media planning for beginners

Anna Gawenda, Janna Ivanova, 2021
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Product details

This book conveys the basic knowledge of online media planning and is a competent guide and companion for media planners in their everyday media work.

  • How, where and for whom is online advertising done?
  • How can an online campaign be planned?
  • What do the various technical terms in online marketing mean?
  • What tasks does a media agency take on?
  • How does B2B media planning differ from B2C?

This book provides answers to these and other questions, which have been developed over many years of professional practice during the organisation of online workshops, in numerous client meetings and when training young media professionals. It explains the most important online and media terms, introduces the digital advertising market, shows the entire media planning process and provides assistance based on several practical examples. Numerous.

Key specifications

topic
Social sciences
Author
Anna Gawenda, Janna Ivanova
Book cover
Paperback
Year
2021
Item number
35151880

General information

Publisher
Springer
Category
Reference books
Release date
17.5.2023

Book properties

topic
Social sciences
Author
Anna Gawenda, Janna Ivanova
Year
2021
Book cover
Paperback
Year
2021

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