Online-Marketing Schritt für Schritt

German, Gerald mushroom, 2022
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Product details

Online marketing has rapidly professionalized and differentiated in recent years. The dynamics of business models and the continuous expansion of technical possibilities are giving rise to an increasing number of marketing tools. At the same time, social media and big data are influencing this field, leading many professionals to view internet marketing as significantly more effective than the traditional marketing mix due to precise needs assessments.

The book covers topics such as banner advertising, email marketing, affiliate marketing, SEO (search engine optimization), SEA (search engine advertising), blog marketing, influencer marketing, social media marketing, mobile marketing, and online market research. In this new edition, sections on YouTube marketing and YouTube analytics have been added.

Numerous overviews, key points, summaries, and a variety of exercises with solutions facilitate understanding.

Key specifications

Language
German
topic
Economy & Law, Social sciences
Subtopic
Marketing
Author
Gerald mushroom
Number of pages
278
Book cover
Paperback
Year
2022
Item number
20758284

General information

Publisher
UTB
Category
Reference books
Release date
25.4.2022

Book properties

topic
Economy & Law, Social sciences
Subtopic
Marketing
Language
German
Author
Gerald mushroom
Year
2022
Number of pages
278
Edition
2
Book cover
Paperback
Year
2022

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
260 mm
Width
190 mm
Weight
683 g

30-day right of return if unopened
24 Months Warranty (Bring-in)
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  • 1.Anaconda
    0 %
  • 1.Ariston
    0 %
  • 1.Avery Publishing Group
    0 %
  • 1.Beltz
    0 %

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Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Digitec Galaxus
  • 53.Simon & Schuster
    1 %
  • 56.Piper
    1.1 %
  • 56.UTB
    1.1 %
  • 58.Bertelsmann C.
    1.2 %
  • 58.Dorling Kindersley
    1.2 %
Source: Digitec Galaxus