Online-Marketing

Due to the increasing importance of the internet, it is becoming more essential for doctors to have a presence online. However, the available opportunities are still hardly being utilized. Author Katrin Förster has explored the question of what online marketing options are particularly available to dentists. The various advertising tools available on the internet are presented, along with the preferences identified in a survey of patients. The advertising tools described include, for example, email, websites, portals, and other options of so-called Web 2.0. Dentists also share their experiences regarding the marketing methods they have used online. Suitable online marketing strategies are suggested, and recommendations for the best approach are provided to doctors. The book is aimed not only at dentists but also at other physicians and therapists with their own practices who wish to familiarize themselves with the fundamentals of online marketing.