Online-Marketing fr die erfolgreiche Apotheke

This book provides you as a pharmacist with an overview of the world of online marketing and offers concrete guidance and tips for implementation in your pharmacy. What should I consider for the website? How can I improve my ranking in search engines? What specific legal regulations must pharmacies adhere to in marketing? You and your team will find answers to these questions and many more practical tips for successful online marketing in this guide!

Contents include: Fundamentals of marketing and public relations; The pharmacy website: structure, design, content, and usability; SEO: How do search engines work?; Referral marketing and handling review platforms; Introduction to high-reach social media platforms; Plenty of content ideas for your channels; Legal regulations and legal pitfalls in online marketing; IT security in the pharmacy: virus protection, backups, access rights, and more.