Online marketing for fashion industry

The book "Online Marketing for Fashion Industry" by Shadi Samak Jalali provides a comprehensive analysis of online marketing strategies specifically tailored to the fashion industry. It examines the challenges and opportunities arising from selling fashion products online, particularly in the context of the Malaysian market. The author highlights the importance of online branding and the necessity of an engaging web presence to enhance customer loyalty and increase sales. By analyzing current research findings and developing a theoretical framework for online branding, the book offers valuable insights for professionals and companies operating in the digital fashion retail space. The topics covered range from brand reputation to the specific requirements for web design and content that are crucial for success in online sales.