Online-Kommunikation im Recruiting für KMU

Sven Schnitzler, 2020
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Product details

In the transition from an employer to an employee market, recruiting is undergoing a structural change. Employers who cling to conventional selection processes will increasingly struggle to convince candidates. As a countermeasure, it is essential to bring together HR, marketing, and management, and to innovatively align the areas of marketing, employer branding, and recruiting. Through the maturity model in recruiting, companies and HR professionals are empowered to approach the transformation process in a structured manner. Step by step, you will learn how to turn your recruiting into an experience, making it ready for the applicant communication of the future.

Key specifications

topic
Economy & Law
Author
Sven Schnitzler
Book cover
Paperback
Year
2020
Item number
56133204

General information

Publisher
Springer
Category
Reference books
Release date
11.3.2025

Book properties

topic
Economy & Law
Author
Sven Schnitzler
Year
2020
Book cover
Paperback
Year
2020

Voluntary climate contribution

CO₂-Emission
Climate contribution

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  • 40.Penguin Random House
    0.1 %
  • 40.rororo
    0.1 %
  • 40.Springer
    0.1 %
  • 40.Urban & Fischer
    0.1 %
  • 44.Beck C.H.
    0.2 %

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  • Springer
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How often is a product of this brand in the «Reference books» category returned?

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  • 46.Ebury Press
    0.9 %
  • 46.Profile Books
    0.9 %
  • 46.Springer
    0.9 %
  • 46.Various Publishers
    0.9 %
  • 50.Macmillan
    1 %
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