Omnichannel im Pharma-Vertrieb

This book demonstrates how pharmaceutical companies manage to remain the number one in the minds of their customers, even in challenging and volatile times. New conditions, particularly those arising from digitalization and new ways of working and thinking, require different competencies from both leaders and sales staff, for which brain research provides valuable insights.

How does the brain make decisions, and how can omnichannel managers positively influence customer behavior? How can the voice on the phone serve as a key to the customer? The author team of industry and training experts provides helpful answers to these and other questions. You will learn how omnichannel sales succeed through channels such as phone, email, in-person visits, events, and video calls. Additionally, you will discover methods and strategies.