Ökonomie der Aufmerksamkeit

That the power of the economy has surpassed political power is something no one will dispute. Georg Franck has discovered another economy that competes with the economy of money: the economy of attention as a struggle for a resource that is becoming increasingly scarce. The economy of attention functions similarly to the economy of money. Attention that is given to us can be compounded with some skill. And those who ultimately reach the highest level of attention, fame, can pass on a piece of it to their children. However, even more than in the economy of money, the handling of attention has social consequences. Therefore, Georg Franck concludes his proposal with the outline of an ethics of attention.