Nungesser:Spa & Wellness-Management

The wellness market is growing, and many hotels have invested in large spa facilities that often are not profitable. As a result, spa and wellness hotels are forced to think and act more in terms of business management. Balancing high-quality services for guests, positioning and differentiating from competitors, and achieving a financially successful spa department requires making many strategic and operational decisions. This is not easy, as many establishments struggle with issues such as suboptimal operational size, lack of equity, limited know-how, high reinvestment needs, and significant fixed cost burdens.

A comprehensive guide is provided by the expert book authored by Stefan Nungesser, Dagmar Rizzato, and Karin Niederer. Here, hoteliers will learn useful information about spa and wellness management, including:

• Fundamentals of a spa and wellness concept
• Planning the wellness and spa area
• Organization and quality management of this department
• Personnel management
• Spa marketing
• Profitability and controlling

Supplemented with numerous tips and tools on these topics that are not covered in traditional training programs, this book is aimed at owners and managers in the hospitality industry as well as emerging leaders from hotels, day spas, and thermal baths.