Nudge

A nudge is a small push that is sometimes needed to make the right decisions. Especially regarding our eating habits, we could often use a gentle nudge towards a healthier, more sustainable diet. In our daily lives, we consume many meals in communal dining settings, such as company cafeterias or student canteens. As an operator, you can play a crucial role in promoting a health-conscious diet for your guests and enhancing sustainability. This practical guide explains how you can achieve this with the help of nudges. The authors are experts in nudging from both research and practice. They provide you with well-founded, tested tips for implementation, always focusing on the specific question of "How?". They illustrate practical examples for practical application! Stickers included in the book will help you take the first steps towards a successful nudging concept of your own. In this spirit, the motto is: "Nudging – The art of skillfully placing food." Join us!.