Nike

Nike: Better is Temporary is a groundbreaking publication that documents Nike's transformation from a rebellious newcomer to a global phenomenon.

This immersive visual survey offers an unprecedented behind-the-scenes look at Nike's ethos-driven design concept, showcasing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.

Beginning with 'Breaking2', an introduction that describes Nike's 2017 attempt to enable a marathon under two hours, the book outlines Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability across five thematic chapters.

The book's extraordinary design also reflects its content. The striking cover features overlapping screen-printed layers of Nike's proprietary colors Volt Yellow and Hyper Punch Pink, overlaying an image of world champion marathon runner Eliud Kipchoge in a halftone dot pattern. The spine, visible through the transparent sleeve, showcases a series of colored tabs that protrude from the inner pages.

With 500 color illustrations combined, along with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a handbook for innovation and inspiration for future generations.