Die Transformierer

Isotype is intelligent design work: abstract complexity is visually presented in an understandable form. Essential to this creative process are the protagonists behind it - the transformers. "The Transformers: Origins and Principles of Isotype" dedicates itself extensively to Marie Neurath as one of the most important figures in this field. Along with contributions from Robin Kinross, the volume presents diverse direct insights into the work surrounding Isotype and shows why it is of lasting value today as an approach, even as a way of thinking for every design discipline. "One must find a way to extract the core facts from data consisting of words and numbers and present them in the form of images. It is the responsibility of the transformer to understand the data, to ask the necessary questions of the expert, and to make decisions.".