Nicotini

Since May 2016, cigarette manufacturers have been required by EU regulation to print images of diseased lungs and other shocking motifs on their packaging. The EU decree currently includes 42 different gruesome images, each paired with a warning text such as "Smoking clogs your arteries." Now, the magazine Der Postillon is responding with a new marketing idea and is offering a collectible album for the shock images for the first time. Following the model of the famous Panini stickers, smokers can paste the various images from cigarette packs into the album, thus building a proud collection. With a tube of tar, the shocking images can be easily coated and permanently affixed to the album. Der Postillon captivates thousands of readers daily as one of the most successful German blogs. The Postillon's Facebook page alone has over 2.2 million fans. In May 2016, a satirical article about a collectible album for cigarette shock images was published, which was widely shared and commented on. Additionally, the editor-in-chief received numerous inquiries from readers asking where the album could be purchased. Now it is finally available in stores.