New Media And Domestic Tourism Promotion In Kenya

The book "New Media And Domestic Tourism Promotion In Kenya" by Waswa Wanjala D. offers a comprehensive analysis of the role of new media in promoting domestic tourism in Kenya. In recent years, the use of online social networks has increased significantly, leading to a greater demand for marketing strategies in these digital spaces. Despite the slow adoption by domestic tourists and operators of tourist attractions, the future of tourism will increasingly depend on these innovations. The book draws on Everett Rogers' diffusion theory and examines the challenges and opportunities associated with the use of new media. It highlights the complexity of these technologies and the difficulties arising from user-generated content. The insights from this study are particularly valuable for professionals in the fields of communication and marketing, as well as for anyone looking to leverage online communities for promotional purposes.