Neuromarketing zum Aufbau eines internationalen Marketing Intelligence Systems

In the field of marketing research, it represents the implementation of neuroscientific methods aimed at gaining a better understanding of human behavior. As a sublimation of two scientific disciplines - consumer behavior and neuroscience - neuromarketing replaces traditional forms of marketing research. The goal of this study is to present the postulates and methodology of applying neuromarketing from both scientific and professional perspectives. Through a comparative analysis of the influence of neuromarketing on the promotion of a marketing campaign, this research determines the technological and general limits in conducting research that has a direct impact on product development, graphic design, sales, and the promotion of products and services in general, ultimately contributing to the International Marketing Intelligence System (IMIS) Engineering. This book provides information and tactics on how neuromarketing is useful for developing and implementing IMIS.