Neue Wege des Publizierens

"New Ways of Publishing" presents up-to-date and comprehensive information on the use, strategy and realization of new media in the offline and online sectors. It offers decision-making and planning aids for project planning and realization in the media markets of the future. Practical examples are used to highlight the opportunities and pitfalls of these markets. The book is a complete presentation of all currently popular media in one work, with a special focus on business parameters. It covers both the technical and business backgrounds as well as concrete business cases for such current business areas as digital video broadcasting or process optimization through the use of online systems. In parallel to the book, additional information that is always kept up to date is offered online.