Neue elektronische Dienstleistung

The newspaper market has undergone significant changes in recent years due to the new medium of the Internet. The trend is shifting from print newspapers to digital newspapers. Media usage is evolving, and current information needs are increasingly being met by audiovisual media. Given the difficult economic situation in the newspaper market, a newspaper should and must consider ways to tap into additional sources of revenue. Author Jenny Bergner examines the issues associated with the existing work organization concerning formal and content development using the example of the daily newspaper (taz) and offers a solution that presents the possibility of better secondary utilization. A thematic service for commercial users, such as a topic-based e-service and a personalized newspaper subscription for private users, could be offered as new services. This specification of customer service would provide a competitive edge over other newspapers and media. The book is aimed at decision-makers in the newspaper industry, companies, and information scientists.