Näffgen:Kompakt-Training Marketing

The "Compact Training Marketing" offers a comprehensive and easily understandable introduction to the fundamentals of modern marketing. It is aimed at students as well as professionals who wish to deepen their knowledge in the field of marketing. The 9th edition of the book has been updated to reflect the latest trends and developments in distribution, mobile, online, and social media marketing, as well as e-commerce. Through numerous illustrative examples, the theory is conveyed in a practical manner, while 45 targeted exercises with solutions enable effective knowledge assessment. The clear structure of the book guides readers through the essential aspects of marketing, from the basics to specific marketing strategies and the marketing management process. This textbook is a valuable tool for anyone looking to acquire a solid understanding of marketing.