Nachhaltigkeit im Eventmanagement

Sustainability is already one of the most important business drivers in event management. But what makes a sustainable event successful? This book provides you with a practical guide to align maximum sustainability with economic success, whether you are organizing an event yourself or collaborating with service providers. It offers a pathway from the initial idea through a detailed sustainability strategy to the measures that are most effective for your company. Many of these are surprisingly easy to implement. With numerous examples from interviews with 26 industry players that highlight both the opportunities and the limitations of sustainability.

Contents:

• Event management in the company
• Integration into the company's sustainability strategy
• The SDGs in event management
• Selection of the venue
• Ticketing, pricing, sponsorship
• Technology, exhibition construction, decoration, and effects
• Mobility, catering, waste management
• Future and digitalization

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