Nachhaltigkeit als Unternehmensstrategie

The need for corporate sustainability has never been greater than it is today, and the time to act is now. Bernd Hinrichs provides entrepreneurs, decision-makers, and leaders with a comprehensive guide to position their companies individually towards sustainability and to live corporate sustainability with distributed responsibilities in day-to-day operations. The book offers thought-provoking insights and background information, presenting mapping options and action strategies. Numerous practical examples demonstrate how organizations have successfully implemented corporate sustainability in an economically viable way. Bernd Hinrichs aims to encourage you with this book to reflect on your actions and decisions, weigh perspectives, and make responsible choices—with a better understanding of corporate sustainability and great joy in its implementation. Because: Corporate sustainability means securing the future. It begins with the awareness of being a cause and part of the solution. After that, everything becomes easy.

Printed climate-neutrally on 100% recycled paper (Blue Angel).

Contents:

• Roadmap for sustainable business and innovation
• From growth to more sustainable business practices
• Principles of action and thought models for corporate sustainability
• Sustainability positioning, development stages, and maturity levels
• Scenarios and transformation paths
• Processes and initiatives
• 55 viewpoints on more sustainable business practices

New in the 2nd edition:

• Even more focus on implementing corporate sustainability
• Framework for corporate sustainability
• Excursion: Digitalization & Sustainability
• Visibility of corporate sustainability
• Implementation of corporate sustainability
• Colloquium on corporate sustainability

The digital and free supplement to your book on myBook+: Access to additional materials.