Mut steht uns gut!

Think sustainably, lead successfully! What if a company takes responsibility for people and nature seriously? What if a businesswoman makes values like sustainability, work-life balance, and trust the foundation of her corporate philosophy and lives by them consistently? Antje von Dewitz and her team demonstrate that it is possible to discard seemingly unchangeable paradigms of economic success and still achieve significant success. This is a clever, optimistic, and inspiring book. More and more, cheaper and cheaper, maximum profit – and after us, the deluge? That there is a different way, and that it can be successful, is shown by the family business VAUDE, which made sustainability a model for success ten years ago and proves with its strategy that economic success and ecological and social responsibility are not contradictions. Sustainability is at the top of the agenda; the company is a pioneer not only in family-friendliness. Whether it's climate change or dealing with migrants: Antje von Dewitz takes a clear stand, leads the way, and motivates. In her book, she takes us on a journey into a future that is already a reality at VAUDE. “Sustainable business is not only more enjoyable and meaningful – with a lot of passion and innovation, it is also successful!” Antje von Dewitz. “Antje von Dewitz's book is a guide on how to successfully create change with foresight, passion, and drive. It is a story that inspires courage and gives hope.” Winfried Kretschmann.