Mut steht uns gut!

Think sustainably, lead successfully! What if a company takes responsibility for people and nature seriously? What if a businesswoman turns values like sustainability, work-life balance, and trust into a practical company philosophy and lives by it consistently? Antje von Dewitz and her team demonstrate that one can discard seemingly unavoidable paradigms of economic success and still achieve significant success. This is a clever, optimistic, and inspiring book. More and more, cheaper and cheaper, maximum profit – and after us, the deluge? That there is another way, and that it can be successful, is shown by the family business VAUDE, which made sustainability a successful model ten years ago and proves with its strategy that economic success and ecological as well as social responsibility are not contradictions. Sustainability is at the top of the agenda, and the company is a pioneer not only in terms of family-friendliness. Whether it's climate change or the treatment of migrants: Antje von Dewitz takes a clear stand, leads the way, and motivates. In her book, she takes us on a journey into the future, which is already a reality at VAUDE. “Sustainable business is not only more fun and meaningful – with a lot of passion and innovation, it is also successful!” Antje von Dewitz. “Antje von Dewitz's book is a guide on how to successfully create change with foresight, passion, and drive. It is a story that inspires courage and gives hope.” Winfried Kretschmann.