Motivorientiertes Führen

"Equal treatment" is not "equal treatment". Every employee has very different motives and needs. Knowing the different motives of your employees not only facilitates communication and cooperation between managers and employees, but also allows for much higher productivity and effectiveness. With their new book, Frauke Ion and Markus Brand support managers by applying the theory of the 16 life motives according to Prof. Steven Reiss to identify the individual drivers of their employees and to use them in management practice.