Modulare Unternehmensführung 1

In economically challenging times, corporate strategy becomes increasingly significant for maintaining a competitive edge. This volume of the series on market-oriented R&D management provides a practical guide for developing comprehensive strategies for business transformation and creating competitive advantages. Key elements include: - Visions and core strategies - Arena and definitive situational assessment - Business strategies and concepts - Result controlling and countermeasures. The book is characterized by its strong practical relevance. Its content and structure focus not only on the 'what?' but especially on the 'how?'. In a clear overall presentation, executives from upper and middle management will find inspiration and guidance for developing their own individual strategic concepts. The target audience includes areas such as management, marketing, design, development, and quality.