Moderne Methoden der Marktforschung

German, Bianca Krol, Oliver Gansser, 2017
Ratings
Delivered between Tue, 1.9. and Thu, 3.9.
More than 10 items ordered
Free shipping starting at 50.–

Show all

Product details

This edited volume presents current methods and analysis techniques in modern market research in a straightforward and practical manner. While the previous volume "Market and Sales Forecasts" focused on established methods and practical examples of forecasting techniques, this edition particularly emphasizes the newer developments in market research methods. As a result, the book is broader in content but methodologically more focused, making it an ideal source of information for managers and consultants in industrial, commercial, and service companies, as well as for students specializing in market research.

Key specifications

topic
Social sciences
Subtopic
Marketing
Language
German
Author
Bianca Krol, Oliver Gansser
Year
2017
Number of pages
280
Book cover
Paperback

General information

Item number
7307278
Publisher
Gabler
Category
Reference books
Release date
20.4.2017

Book properties

topic
Social sciences
Subtopic
Marketing
Language
German
Author
Bianca Krol, Oliver Gansser
Year
2017
Number of pages
280
Edition
1
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0.36 kg
Climate contribution
CHF 0.11

Product dimensions

Height
240 mm
Width
168 mm

Package dimensions

Length
24.50 cm
Width
17.20 cm
Height
1.90 cm
Weight
476 g

30-day right of return if unopened
No warranty

Compare products

Show all

Goes with

Reviews & Ratings

Warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

Source: Digitec Galaxus
  • Gabler
    Not enough data
  • 1.An der Ruhr
    0 %
  • 1.Avery Publishing Group
    0 %
  • 1.Beltz
    0 %
  • 1.Beltz & Gelberg
    0 %

Warranty case duration

How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?

Source: Digitec Galaxus
  • Gabler
    Not enough data
  • An der Ruhr
    Not enough data
  • Anaconda
    Not enough data
  • Artist Ahead
    Not enough data
  • Avery Publishing Group
    Not enough data

Unfortunately, we don't have enough data for this category yet.

Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Digitec Galaxus
  • Gabler
    Not enough data
  • 1.Beltz
    0 %
  • 1.Brunnen
    0 %
  • 1.Cambridge UP
    0 %
  • 1.Die Gestalten
    0 %
Source: Digitec Galaxus