Modern election campaign

Americanization and political marketing are the buzzwords when considering the modernization of federal German election campaigns. What is actually modern about the modern election campaign? This book particularly presents insights into the techniques of modern campaign design, such as elements of project and communication management, the marketing of political messages, personalization, and more. Additionally, it highlights contemporary campaign methods from antiquity, sociological considerations of elections, and potential future developments – all of which are aspects of the modern election campaign.