Modefotografie / Fashion photography

The elaborately printed volume presents a comprehensive overview of Roger Melis's work as one of the most renowned fashion photographers in the GDR, featuring 150 photographs for the first time. The images impressively document how dedicated designers and editors succeeded in creating contemporary, practical, yet appealing fashion for the working woman. At the same time, they testify to the photographer's preference for the natural radiance of proud, self-confident women. Roger Melis's photos avoid anything artificial or posed; they do not require the models to contort or expose themselves, but rather treat them—with respect for their individuality—long before the concept of the supermodel became popular. Lively reportage-style photos alternate with studio shots, which often turn into subtle portraits, even when only a sweater or a dress is meant to be showcased. Both the fashion itself and the way it is captured repeatedly demonstrate a timeless modernity.