Mobile TV

In the information age of the new millennium, the mobile device has established itself as a multimedia platform and convergent means of communication, combining communication, information and entertainment. Mobile TV is a new way of media consumption. Mobile content can be used regardless of location and time - Anybody, Anytime, Anywhere. Innovative formats and concepts are a challenge for program providers, content producers, broadcasters and telecommunications companies. To be "ready for mobile" in this usage context, the technical and content requirements must be taken into account. The production of content for mobile devices differs from classic television content in terms of scripting, camera work and editing. New markets, value chains and business models are emerging for mobile content.