Mobile Marketing

The work Mobile Marketing: Future-oriented advertising instrument with limitations deals intensively with the research question of how mobile marketing can assert itself as a successful advertising instrument in the future, whereby the possibilities and limits or chances and risks of mobile marketing are presented in more detail. It becomes clear that social, cultural and national borders are being crossed and new communication spaces are being opened up. In today's mobile information society, it is impossible to imagine life without the mobile phone as a multifunctional all-rounder. Since its introduction in 1983, it has developed into an omnipresent partner. Due to technological developments, mobile marketing is able to fulfil both traditional and advanced marketing objectives. Nowadays, companies have to be able to present themselves alongside the few.