Misbehaving

When economics meets humanity: A Nobel Prize winner explains why we repeatedly behave irrationally. Why is it so difficult for us to save money for retirement, even though it would be sensible? Why do we eat fast food, despite knowing it harms us? Why are our New Year's resolutions almost always doomed to fail? Nobel laureate Richard Thaler was the first economist to vividly demonstrate that our actions in both economics and everyday life are profoundly irrational and unpredictable, thereby overturning the traditional assumptions of economics. In this book, he summarizes his research and illustrates with numerous examples from work and daily life why the concept of the rational acting Homo oeconomicus is a fatal misconception.