Minimalismus und Konsumentenverhalten

German, Adrienne Steffen, Susanne Doppler, 2024
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Product details

This book provides insight into the theoretical foundations of minimalist consumption. Through the analysis of 20 in-depth interviews with minimalists and the integration of the latest scientific findings, a precise data-driven definition of this lifestyle is established. It not only explores the motives that drive people towards a minimalist lifestyle but also examines the effects on their personal well-being, overall life situation (e.g., work, family, social environment), purchasing behavior, and financial situation. The authors conclude with practical recommendations for product management, product marketing, and human resources departments in companies.

Key specifications

Language
German
topic
Economy & Law
Subtopic
Marketing
Author
Adrienne Steffen, Susanne Doppler
Number of pages
104
Book cover
Paperback
Year
2024
Item number
53156851

General information

Publisher
Springer
Category
Reference books
Release date
25.11.2024

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
German
Author
Adrienne Steffen, Susanne Doppler
Year
2024
Number of pages
104
Book cover
Paperback
Year
2024

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
210 mm
Width
140 mm

30-day right of return if unopened
24 Months Warranty (Bring-in)

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    0.1 %
  • 39.rororo
    0.1 %
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    0.1 %
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    0.1 %
  • 44.Beck C.H.
    0.2 %

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How often is a product of this brand in the «Reference books» category returned?

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  • 45.Kösel
    0.8 %
  • 45.SCM
    0.8 %
  • 45.Springer
    0.8 %
  • 45.Ullstein
    0.8 %
  • 45.Urban & Fischer
    0.8 %
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