Mikroökonomie

A good understanding of microeconomics is crucial for management decisions and for comprehending how a modern economy functions. Over 120 updated examples and case studies help to recognize and better understand practical applications of theoretical concepts. In the new edition, this tradition continues with a range of new and contemporary topics. Several examples related to taxi markets, such as Uber and Lyft, have been included. The new Tesla battery factory is used to explain how economies of scale reduce the costs of batteries for electric vehicles. Additionally, the topic of merger policy is examined through the example of auto parts cartels. A new chapter on behavioral economics has also been added. This rapidly evolving field incorporates insights from psychology into the description of decision-making by consumers and businesses. Along with this, a number of new examples have been included, such as consumer credit card debt and the decision to choose a gym.