Swiss Brands

German, Gregory C. Zäch, 2020
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THE BEST BRAND STORIES

How did the Maggi bottle manage to become iconic, comparable to the Coke Bottle? Why did the original Swiss Toblerone triangle become the superstar of the anime series "neo Yokio"? Why did two graphic artists from Zurich succeed in creating a fashion label out of waste?
label whose name is known all over the world?
This book explores these exciting questions and tells the answers in the form of interesting stories with selected pictures and partly previously unpublished material from company archives.

Featured Swiss brands:
Appenzeller | Bally | Bell | Calida | Cailler | Caran d'Ache | Emmentaler | Feldschlösschen | Globi | Kambly | Lindt | Logitech | Mövenpick | NZZ | Ovomaltine | Ricola | Rolex | Swatch | Toblerone | Maggi | Victorinox | Vitra and many more.

Key specifications

Subtopic
Marketing
Language
German
Author
Gregory C. Zäch
Year
2020
Number of pages
160
Book cover
Hard cover

General information

Item number
14599336
Publisher
Midas
Category
Non-fiction
Release date
30.3.2020

Book properties

Subtopic
Marketing
Language
German
Author
Gregory C. Zäch
Year
2020
Number of pages
160
Book cover
Hard cover

Voluntary climate contribution

CO₂ emissions
1.24 kg
Climate contribution
CHF 0.11

Product dimensions

Height
240 mm
Width
180 mm
Weight
736 g

30-day right of return if unopened
No warranty
1 additional offer

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