Google Adwords Advanced

Guido Pelzer, a certified AdWords professional, reveals how you can optimally utilize your budgets with the right strategy, select suitable keywords, and design and test ad texts so that they are actually found by relevant target audiences. His approach to Google AdWords is based on optimizing and building highly targeted and effective campaigns. The practical book concludes with a look at future developments in the Google universe and a detailed glossary. Contents include: Fundamentals of a successful internet marketing strategy, saving money with professional tricks, writing, testing, and optimizing effective AdWords ads, the 10 biggest AdWords mistakes and how to avoid them, keywords, targeting, advanced conversion tracking, evaluation, and success measurement (AdWords controlling).