Coffin Corner

The book "Coffin Corner" by Amel Karboul offers an in-depth analysis of the challenges faced by managers in a rapidly changing business world. Karboul, an internationally recognized business consultant and former Tunisian Minister of Tourism, argues that common reactions to uncertainty—such as increased control and optimization—are often counterproductive. She illustrates how companies operate in what she calls the "Coffin Corner," a state where efficiency and risk are closely intertwined. In a time when unpredictable events are on the rise, Karboul advocates for a more flexible approach to uncertainty, drawing inspiration from cultural practices in Arab and African societies. The book encourages leaders not to fear uncertainties but to view them as opportunities and to develop innovative strategies to succeed in a dynamic market.