Beta-Business

We are either world market leaders or export champions. "Made in Germany" and "Swiss Quality" are also strong values – everything seems to be going well! But for how much longer? According to trend observer Mathias Haas, we can no longer afford such alpha behavior. His thesis: We have become complacent and even a bit arrogant. We are satisfied with the status quo, miss opportunities, underestimate others, and overlook the dangers of our ignorance. Because aggressive game-changers and rule-breakers quickly emerge, breaking the old rules of a complacent society and turning existing power dynamics upside down with more creativity, audacity, and agility. Well-known examples like Airbnb, Tesla, or Uber illustrate this. In this book, Mathias Haas closely examines where we are jeopardizing our future and where new trends are emerging.