Merkur BWL kompakt

Of course, business management knowledge is indispensable for business people. However, such knowledge is also increasingly necessary in other areas. Today, technicians, computer scientists and other employees in industrial and service companies can no longer do without basic business management knowledge. In addition to students and business people, the latter group of people therefore also belongs to the target group of this book. The individual articles on 16 central business management areas are arranged alphabetically according to keywords and are designed in such a way that even a non-specialist can gain an introduction to the respective field. For this reason, the chapters are clearly structured and a large number of graphics and examples are included in the text. At the end of each section there is the possibility to test your knowledge by means of a control.