Merkur BWL kompakt

Of course, business knowledge is essential for merchants. However, such knowledge is increasingly necessary in other fields as well. Nowadays, technicians, computer scientists, and other employees in industrial and service companies also cannot do without basic business knowledge. Therefore, in addition to students and merchants, this latter group also belongs to the target audience of this book. The individual articles on 16 central business areas are arranged alphabetically by keywords and designed in such a way that even a non-expert can gain an introduction to the respective field. For this reason, the chapters are clearly structured, and a variety of graphics and examples are integrated into the text. At the end of each section, there is an opportunity to test one's knowledge through a control.