Meine Marke

The classic in an updated edition

What do Red Bull, Coca Cola, Apple, and Adidas do differently from other companies? What is behind the success of Google, Nespresso, and others? Hermann H. Wala understands the success strategies of these companies and has already helped numerous businesses establish their products in the minds and hearts of customers with his proven WIR-BRAND concept. The branding expert demonstrates that it is no longer the big players pushing out the small ones, but rather the "valuable" brands that succeed in conveying their values credibly. It is no longer sufficient for these so-called WIR-BRANDS to be lived throughout the company; they must also be credibly embodied by the management. Today, the winning companies are those that create a special emotional connection, a "we-feeling," between customers and the brand. Added bonus: Prominent brand ambassadors share their success strategies in interviews. For example: "Respect your brand and its history, and handle both with care!" Herbert Hainer, former adidas AG. "Marketing people often chase trends. However, long-term success is based on continuity, not on frequent changes in direction and current fads." Prof. Dr. Dr. h.c. Hermann Simon, Simon-Kucher & Partners.