Mehr Umsatz mit optimaler Warenplatzierung

Content unchanged new edition. How can retailers and specialty shops attract new customers and positively differentiate themselves from competitors in times of intensified competition? How do they successfully draw attention to their offerings? Experienced retailers know that price is not the only factor for customers. A well-thought-out and professional presentation of goods can significantly influence the purchasing decision. Hans-Günther Lemke illustrates, with concrete examples, what is important for optimal product placement. He clearly explains current trends and provides recommendations for effective shelf placement, high-sales store zones, experiential and special placements, and customer flow. New insights into changing shopping behaviors—from smart shoppers to bargain hunters—are also taken into account.