Mehr Umsatz mit optimaler Warenplatzierung

New edition with unchanged content. How can retailers and specialist dealers win new customers and set themselves apart from the competition in times of increased competition? How do they successfully draw attention to their product range? Experienced retailers and specialist dealers know that price is not the only thing that counts for customers. Especially a well thought-out and professional presentation of goods can be highly decisive for the purchase decision. Hans-Günther Lemke uses concrete examples to show what is important for the optimal placement of goods. He vividly explains current trends and gives recommendations for effective shelf placement, sales-boosting shop zones, experience and special placements and customer flow. New findings on changing shopping behaviour - from smart shoppers to discount hunters - are also taken into account.