Medienwirkungsforschung

All in one volume: basic concepts, theoretical approaches and empirical findings of media effects research. The authors take into account psychologically and sociologically oriented research: patterns of use and effects on the level of single individuals become just as understandable as effects on social networks and society as a whole. The new edition on media effects research has been updated in terms of content and expanded with didactic elements such as learning goals, annotated bibliographical references and exercise questions. "an excellent textbook" (Zeitschrift für Erfahrungswissenschaftliche Sozialforschung) This title is also available on various e-book platforms (Amazon, Libreka, Libri) as an e-pub version for mobile reading devices.